Store how to deal with the pressure of electricity suppliers
This is a network era, is also an era of online shopping. Amount of online shopping every moment with astonishing speed growth, more and more consumers choose mouse clicks to complete the shopping. In the face of such surging wave of online shopping, clothing stores the entity how to protect themselves?
The personage inside course of study revealed that the shop purchase channels mainly has three: one manufacturer directly in the set up shop on the net business; second, manufacturers of the salesman in the set up shop on the net, they are generally able to get to the "intrinsic value" or "employee price is preferential discount, then on the Internet at less than business sales price, and a case is the manufacturer of single product.
In order to avoid regional agents on the Internet to sell at low prices, the business entity shop impact, many brands make relevant provisions: prohibition agents in the online sales of new clothing, and can only be sold season break code clothes. Those manufacturers also set up an online mall, its sales of products with postage, price and the price of the store has been almost the same.
Shop at the same time online and offline
Keep the store at the same time, to open a shop, online and offline business at the same time, it seems, the effect is quite good. Entity shop no customers, in the network and customer contact; store if there are guests in, came out to greet the, not only do not delay, but also complement each other.
Shop at the same time marked the store's address, it will make the customer feel more practical. Get used to a lot of shopping shopping think that seeing is believing, if buy commodities problems also can claim, unlike the Internet as illusory.
At the same time, local customers from the Internet to buy a good product, but also can directly to the store to pick up, but also save the express fee. Traditional store and new shop mutual benefit, after the adjustment of sales model, in order to be more adapted to the market.
Built entity shop wall"
Do business, the core of the secret is the "wall"".
Operating a physical clothing store, the first consideration is to establish a "wall", so that other people can not enter. The walls of the store is a piece of the area it serves, for example, 100 meters long street, it is not possible to squeeze under 1000 stores of its kind, want to imitate surrounding jealous competitors only then limited a dozen individuals, consumers in the entity shop service area has blind spot information.
And on the Internet, the 100 meter long street can squeeze under 100, 000 or more similar stores, copyist is 10 million people even more, and copy cost close to zero. In addition, the search engine also allows consumers to not even the blind spot.
In the era of network, to business entity shop, the "walls" barrier more thick or dislocation business, such as sales network is relatively less in the elderly clothing; either exclusive business, such as a certain brand of clothing only store agents, but also to ensure the unified national price, unified discount; either monopoly sales, control live online sources.
Faced with the pressure caused by electricity suppliers, many entities on the brink of bankruptcy, income has been greatly affected. So, if you want to do the physical store business, then we must actively face the pressure of electricity suppliers, and strive to find a new way to make their own store business is not affected.